Hartline Coffee
Brand identity
2026
DATO Studio — brand & design for founders
Brands built with heart,crafted with edge.
We're a remote design studio partnering with startups to name, shape, and launch brands people remember. Consider us the warm light behind your launch.
Trusted by founders at
NorthbeamFablehouseKite & Co.PalisadeEmber HealthSoftline
Selected work
Work we're proud to sign
Every engagement starts with listening — to founders, to customers, to the market's noise — then ends with a brand that cuts through it. View all work
Fold Quarterly
Editorial design
2025
Ember Health
Packaging
2026
Softline
Digital & web
2025
Palisade
Campaign
2026
What we do
A studio small enough to care, sharp enough to ship.
We work as an extension of your founding team — one point of contact, no layers, no telephone game.
- 01
Brand identity
Logos, type, color, and voice — a complete identity system your team can actually use, delivered with guidelines that don't gather dust.
- 02
Brand strategy
Naming, positioning, and messaging that give your brand a point of view before we draw a single shape.
- 03
Campaigns
Launch campaigns across print and digital — art direction, collateral, and rollout kits that keep the launch loud for months.
- 04
Digital & web
Marketing sites and product surfaces designed to feel unmistakably yours, built fast and handed over clean.
DATO Studio is a distributed team of designers and strategists who've shipped brands for seed-stage founders and Fortune-500 teams alike. We kept the part we love most: working shoulder-to-shoulder with the people building something new.
Timezones don't slow us down — they keep the work moving while you sleep. And because we stay deliberately small, the people you meet on the first call are the ones doing the work.
60+
brands launched
40+
founders partnered
9
timezones covered
DATO didn't just design our brand — they helped us figure out who we are. Six months later, investors still mention the deck and the name unprompted.
Next project
Let's make something worth keeping.
Tell us where your brand is headed. We'll bring the craft, the honesty, and the warm light.